LYCHEELYCHEE
The bottle is not trying too hard.
The label does not compete with the liquid.
The liquid does not compete with the texture.
The texture does not compete with anything.
This is a drink designed around what it leaves out.
Label
Partial sleeve. Off-white.
No loud graphics.
Brand-led.
Texture
Floating nata de coco
cubes. Visible. Real.
Bottle
Clear 250ml PET.
Dimpled lower half.
Crystal transparent.
Visual Logic
What you see is
what you get.
A calmer kind of drink.
Lychee Nata de Coco · 250ml
25% lychee pulp. 25% coconut water.
20% nata de coco.
No added colour. Nothing unnecessary.
Best served cold.
Non Non was not designed to fill a shelf.
It was designed to earn its place on one.
The current launch is one product, done well.
One bottle. One experience. One clear reason to exist.
More will follow. But not before the foundation is right.